It is estimated that more than 3,000 people attended Social Media Week 2012 activities in Washington, D.C., February 13-17. It was informative, fun and, like everyone else, I’ve been drinking the social media “Kool-Aid.”
Now that it’s over, though, perhaps it’s time for some tounge-in-cheek observations and reactions:
The social media job outlook is bright for 2012. If you’re an intern or volunteer.
Social media is hot in 2012. According to social media consultants and professionals. Where were the C-level executives at this event?
Washington, D.C., is not very fashion forward. A comment from a disheveled Web developer.
Measurement is easy. If you can convince executives that Klout and “likes” are as good as money in the bank.
Social media is now integrated into everything organizations are doing. Except for writing checks for social media programs.
Think of social media as molding with clay, not concrete. Because clay figurines are coveted by chief financial officers.
Let users drive your social media strategy, not internal politics. Also, ask them to donate to help you pay the mortgage.
Be authentic. Really? What’s the opposite? Counterfeit?
Ask for forgiveness, not permission. As you are looking for your next job.
What is the best time to post? After your morning coffee and before your evening wine (thanks John Hlink, author of the book, “Share, Retweet, Repeat: Get Your Message Read and Spread,” speaking at the Salsa Labs event).
Your time has value. Unless you’re a social media intern or volunteer.
Best new site name mentioned: Tweriod. A site that suggests the best time for your tweets. Very “pinteresting.”
What are your funny outtakes from Social Media Week in Washington, D.C.?